{"slug": "automatically-capture-feedback-from-sales-calls-and-support-tickets", "title": "Automatically capture feedback from sales calls and support tickets", "summary": "Aha! launched new AI-powered \"Listen\" integrations for Aha! Ideas that automatically detect product requests in Gong sales calls and Intercom or Zendesk support tickets, with the company's AI assistant Elle creating new ideas or adding proxy votes to existing ones. The integrations retrieve new customer interactions daily or on demand, can be scoped to specific tickets or teams, and link back to the original call or ticket for context; they are available with Aha! Ideas Advanced and consume AI credits. Aha! says the feature lets product teams surface feedback that would otherwise go unsubmitted, and it can be combined with AI-powered theme exploration sorted by votes, unique organizations, or associated revenue.", "body_md": "# Automatically capture feedback from sales calls and support tickets\n\nSales and support teams receive valuable product feedback from customers every day. But sharing every request with product managers takes time. And product teams cannot review every ticket and call transcript themselves. Now, Aha! Ideas automatically listens for product requests in Gong, Intercom, and Zendesk — capturing important insights that might otherwise be missed.\n\nNew AI-powered integrations in Aha! Ideas identify product requests in sales and support interactions. Elle (the AI assistant in Aha! software) then creates new ideas or adds votes to existing ones for you to analyze.\n\n## Listen for what customers need\n\n[Aha! Ideas](https://www.aha.io/ideas/overview) centralizes customer feedback in one place so you can evaluate requests and prioritize what to build. You can already collect requests through [ideas portals](https://www.aha.io/ideas/portals), [Salesforce](https://www.aha.io/ideas/salesforce-integration) proxy votes, HubSpot, Zendesk, or an automated [feedback collector](https://support.aha.io/aha-ideas/support-articles/ideas-management/feedback-collector-advanced-plan~7579002022794723546?search_id=7704466318752400820). A new type of integration goes a step further — finding product requests across Gong calls and Intercom or Zendesk tickets — without anyone having to submit them.\n\nConnect [Gong](https://support.aha.io/aha-ideas/integrations/gong/gong-listen-integration~7706280799191012837?search_id=7707013861433138886), [Intercom](https://support.aha.io/aha-ideas/integrations/intercom/intercom-listen-integration~7706280100367788593), or [Zendesk](https://support.aha.io/aha-ideas/integrations/zendesk/zendesk-listen-integration~7706279251132017377?search_id=7707013801297738387) by logging in. Once linked, the integration retrieves customer interactions for [Elle](https://www.aha.io/suite/ai-overview) to analyze.\n\nHere is how it works:\n\n- **Set it up once, uncover insights daily:** Automatically retrieve new interactions each day or import recent ones on demand.\n- **Choose what to analyze:** Focus Elle's analysis on specific interactions, like tickets with certain tags or interactions handled by particular teams.\n- **Capture product requests:** Elle creates new ideas or adds proxy votes to matching ideas.\n- **Keep the context:** Follow links to the original tickets or calls to understand the feedback behind each request.\n\nYou can then use [AI-powered theme exploration](https://www.aha.io/blog/compare-customer-feedback-themes-by-votes-and-revenue) to analyze automatically captured requests alongside ideas from other sources. Sort themes by total votes, unique organizations, or associated revenue to see which needs are most prevalent across your customer base.\n\nHere is how to start listening:\n\nLet Elle help you hear more customer needs — while your team continues to share important ideas and decide what to build next. The new integrations are available with [Aha! Ideas Advanced](https://www.aha.io/ideas/pricing) and use AI credits. Go ahead and set one up today, or reach out to our [Customer Success team](https://www.aha.io/company/contact) to learn how you can try them out for free.\n\n**Start a free trial of Aha! Ideas**\n\n[Aha! Ideas](https://www.aha.io/ideas/overview) is the best way to consolidate product feedback, engage your community, and prioritize what drives revenue. It also includes everything in Aha! Whiteboards Essentials and Aha! Knowledge Essentials to provide a comprehensive idea management solution. Sign up for a [free 30-day trial](https://www.aha.io/signup/?product=roadmaps&suite=false) of [Aha! Roadmaps](https://www.aha.io/roadmaps/overview) if you are interested in bringing together idea management and detailed planning. Or [join a live demo](https://www.aha.io/demo/) to see why more than 1 million product builders trust our software to build lovable products and be happy doing it.", "url": "https://wpnews.pro/news/automatically-capture-feedback-from-sales-calls-and-support-tickets", "canonical_source": "https://www.aha.io/blog/automatically-capture-feedback-from-sales-calls-and-support-tickets", "published_at": "2026-11-11 20:32:55+00:00", "updated_at": "2026-11-12 15:22:01.200498+00:00", "lang": "en", "topics": ["ai-products", "artificial-intelligence", "ai-tools"], "entities": ["Aha!", "Aha! Ideas", "Elle", "Gong", "Intercom", "Zendesk", "Aha! 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