Automate social media with Make.com

Make.com and SchedPilot have partnered to enable users to automate social media posting through a no-code integration. The system triggers on events like new blog posts or RSS items, optionally generates captions via AI, and schedules posts for human approval before going live. This allows content creators to streamline their social media workflows without manual intervention.

Want your social posts to publish themselves? With Make.com formerly Integromat and SchedPilot , any trigger — a new blog post, an RSS item, a spreadsheet row, or a form — can automatically draft and schedule posts across all your accounts. This step-by-step guide shows you how, using Make’s HTTP module and SchedPilot’s API. No code required. What you’ll build A single Make scenario that: Triggers on an event RSS, schedule, webhook, or a new spreadsheet row . Generates a caption with an AI module optional . Schedules the post to your social accounts through SchedPilot. Waits for your approval in your SchedPilot calendar before it goes live. Prerequisites | You’ll need | Notes | |---|---| | A SchedPilot account with API access | API keys are on the | smm . We’ll grab it in Step 1. Step 1: Get your SchedPilot API key app.schedpilot.com https://app.schedpilot.com and open API Access . smm xxxxxxxxxxxx . Step 2: Optional Check your connected accounts By default, SchedPilot schedules your post to every connected account . To see what’s connected — or to target specific accounts later — call the accounts endpoint: GET https://api.schedpilot.com/developers/v1/accounts Authorization: Bearer smm your key To scope a post to specific accounts, pass their IDs in your request — see the create-post reference https://docs.schedpilot.com/ . Step 3: Create a scenario & choose a trigger Create a new scenario . trigger module for your use case: RSS Watch RSS feed items — post every new blog or podcast item. Schedule — post daily or weekly at a set time. Webhooks Custom webhook — fire from your app, CMS, or a form. Google Sheets Watch rows — post the next row from a content calendar. Step 4: Optional Generate a caption with AI Add an OpenAI ChatGPT Create a Completion module between your trigger and SchedPilot to turn raw input into a ready-to-post caption. A simple prompt: Write a short, engaging social media caption for this content. Keep it under 280 characters and add 2 relevant hashtags. Content: {{1.title}} — {{1.description}} The generated text becomes the content of your post in the next step. Step 5: Add the HTTP module this posts to SchedPilot This is the core of the scenario. Add an HTTP Make a request module and configure it: | Field | Value | |---|---| | URL | https://api.schedpilot.com/developers/v1/post | | Method | POST | | Headers | Authorization: Bearer smm your key Content-Type: application/json | | Body type | Raw | | Content type | JSON application/json | In the Request content field, paste this JSON and map values from earlier modules using Make’s {{...}} tokens: { "content": "{{2.result}}", "date": "2026-07-15", "time": "09:00", "timezone": "America/New York" } Field reference: content is your post text. date YYYY-MM-DD and time HH:mm set the schedule; add an optional timezone . To publish immediately instead, send "post instant": true . You can also attach media attachments and add an X reply thread replies .For a dynamic time e.g. “tomorrow at 9am” , calculate the date with Make’s formatDate / addDays functions and map it into the date field. What SchedPilot returns A successful call returns 202 Accepted with the scheduled post details: { "post id": 8791, "status": "scheduled", "scheduled date": "2026-07-15 09:00:00", "accounts": 4, "media": 0, "replies": 0 } Step 6: Keep a human approval step Letting automation publish unchecked is risky. Two easy safeguards: Built-in: Every post created through SchedPilot lands in your calendar for approval before it publishes — so you always get the final say. Optional: Add a Slack or Email module after the HTTP module to notify you or a teammate that a new post is queued for review. Step 7: Test, then turn it on Run once and confirm the HTTP module returns 202 . ON and set its schedule. Your social posting now runs on autopilot. Scenarios you can build today Blog → social: RSS → AI caption → SchedPilot. Every new article auto-posts to X, LinkedIn & Threads. Content calendar: Google Sheets → SchedPilot. Schedule a month of posts from a spreadsheet. Product launches: Webhook from your app → SchedPilot. A new release announces itself. Evergreen recycling: Schedule → pick a past post → SchedPilot. Keep channels active automatically. Form to post: Typeform → AI caption → SchedPilot. Bonus: close the loop with webhooks Want Make to know when a post actually publishes or fails ? Create a Webhooks Custom webhook module in a second scenario and register its URL in SchedPilot under API Access → Webhooks . SchedPilot will send a post.published or post.failed event so you can log results, alert Slack, or retry. Frequently asked questions Is there a SchedPilot module or app for Make.com? You don’t need one — SchedPilot works with Make’s built-in HTTP module calling the REST API, so there’s nothing extra to install. Do I need to know how to code? No. Everything is built with Make’s visual modules. The only “code” is a small JSON body you copy from this guide. Which SchedPilot plan includes API access? API keys are available on the Platinum plan. See pricing https://schedpilot.com/pricing/ for details. Which platforms can I post to? SchedPilot supports 9 networks: Instagram, X Twitter , LinkedIn, TikTok, Threads, Facebook, YouTube, Pinterest, and Bluesky. Make.com, n8n, or Zapier — which should I use? All three work the same way with SchedPilot’s HTTP/REST API. Pick the one you already use. Prefer open-source and self-hosting? Try our n8n guide https://schedpilot.com/blog/automate-social-media-with-n8n/ . Can I review posts before they publish? Yes. Every scheduled post waits in your SchedPilot calendar for approval, and you can add a Slack or email notification in Make. Automate your social media the smart way Connect Make.com to SchedPilot and let your scenarios post across every network — with you in control.