# Automakers, tech giants gather in Seoul for physical AI showcase

> Source: <https://www.koreatimes.co.kr/business/companies/20260810/automakers-tech-giants-gather-in-seoul-for-physical-ai-showcase?utm_source=rss>
> Published: 2026-08-10 04:07:03+00:00

As the race to bring artificial intelligence (AI) into the physical world accelerates, Seoul is taking center stage. This month, a major autonomous-driving expo will gather leading technology firms, automakers, and mobility specialists to showcase the next generation of physical AI. The 2026 Autonomous Mobility Expo (AME) will run Tuesday through Thursday at Coex in Hall B, organizers said Monday. Co-hosted by Coex and the Korea Association of Autonomous Mobility Industry, the three-day event will cover autonomous driving technology, AI software, mobility services, unmanned and logistics robots and related infrastructure. Companies including Autonomous a2z, Socar, RideFlux, SWM and SOSLAB are expected to showcase technologies and services, as the exhibition expands its focus to high-definition maps, logistics robots and mobility services. The event’s conference will focus on the shift from generative AI toward physical AI, including world models, vision-language-action systems, autonomous driving foundation models and software-defined vehicles. Speakers from Nvidia, Hyundai Motor, Hyund
