Attention is priceless. In a distracted world, focus is the most limited resource, the new currency for success. In the digital age, platforms compete for moments of focus, not just for market share or profitability. With the rise of artificial intelligence (AI), this competition has intensified and transformed, creating a new phase of the attention economy that is supposed to be more personalized, predictive and pervasive than ever before. We are inundated by an abundance of information. Information is no longer scarce. Instead, individuals are swamped with content from social media, news outlets, streaming platforms and more. In such an environment, attention becomes a limiting factor. As AI-generated content floods digital platforms, it is more difficult to distinguish authentic, high-quality human-generated content. What AI brings to this landscape is an unprecedented ability to filter, curate and generate content tailored to individual preferences. Algorithms can now analyze vast amounts of behavioral data such as what users click, how long they linger and what they skip to refine
GPT-5.6 Sol Just Got 33% Cheaper — But Not Forever