The Korea Agro-Fisheries & Food Trade Corp., known as aT, said Monday it held a consulting session pairing artificial intelligence-driven analysis of flower auction data with expert cultivation guidance to help farmers cope with rising costs and unpredictable weather.
Held jointly with the Rural Development Administration on Friday at a rose farm in Jincheon, North Chungcheong Province, the session drew on auction prices, shipment volumes and trading data accumulated at aT's flower distribution center.
Based on that analysis, the agency advised farmers on selecting varieties and timing shipments to match demand, aiming to shift decisions from guesswork to data-backed strategy, aT said.
One-on-one consulting also covered cultivation techniques such as seedling growth and fertilization, product preparation including sorting and packaging, and business strategy such as financial management and market-specific shipment planning.
Since 2025, aT and the RDA have run field consulting for flower farmers focused on cultivation techniques and product quality. This year, the program added AI-based data analysis, grew participating farms to 12 from six and extended coverage to major flower-growing regions nationwide.
aT plans to keep using AI to identify high-demand varieties and consumption trends while supporting region-specific specialty crops, part of a broader shift toward data-driven farmer support.
"We will keep expanding our AI-based support system so farmers can build strategies grounded in data rather than experience and intuition alone," an aT official said. "We'll keep strengthening the flower industry's competitiveness by connecting data from production through distribution."
minmin@heraldcorp.com