{"slug": "ask-hn-to-lead-with-or-bury-ai-in-product-marketing", "title": "Ask HN: To lead with, or bury, AI in product marketing", "summary": "A Hacker News user asks whether to lead with or bury AI in product marketing, citing Pew Research data that 50% of Americans are more concerned than excited about increased AI use. The user, who added AI features to search products Monocle Search and SearchCue, is hesitant to highlight AI in marketing for fear of alienating non-tech customers.", "body_md": "Howdy dear folks.\n\nHere on hackernews there seems to be very little other than AI related stories. Maybe not all too strange given the crowd who frequents this site. From what I gather the mostly positive sentiment isn't as widely shared among the general population (0: 50% of americans are more concerned than excited about the increase use of AI).\n\nHow do you think about whether or not to mention, or advertise, the AI capabilities of your own products when marketing to the general population? Do you advertise them heavily, sell them as a feature, or just let them add value and fade into the background as any other implementation detail?\n\nI am very torn on this myself. We have recently added quite some AI features to our search products [1], namely ai generated answers, and using ai vision to classify images and the likes, and while these are features I am very proud of, I am rather hesitant to put them front and center in marketing, lest I alienate the more non-tech crowd that really is our core customer base.\n\nAgain: I'd love to hear how you think about, and approach, this in your own product marketing!\n\nLots of love from Berlin\n\n0. https://www.pewresearch.org/science/2025/09/17/how-americans-view-ai-and-its-impact-on-people-and-society/ 1: https://monocle-search.com and https://searchcue.com\n\nComments URL: [https://news.ycombinator.com/item?id=48992019](https://news.ycombinator.com/item?id=48992019)\n\nPoints: 1\n\n# Comments: 0", "url": "https://wpnews.pro/news/ask-hn-to-lead-with-or-bury-ai-in-product-marketing", "canonical_source": "https://news.ycombinator.com/item?id=48992019", "published_at": "2026-07-21 13:24:36+00:00", "updated_at": "2026-07-21 13:42:54.640730+00:00", "lang": "en", "topics": ["ai-products", "ai-ethics", "ai-policy"], "entities": ["Pew Research Center", "Monocle Search", "SearchCue"], "alternates": {"html": "https://wpnews.pro/news/ask-hn-to-lead-with-or-bury-ai-in-product-marketing", "markdown": "https://wpnews.pro/news/ask-hn-to-lead-with-or-bury-ai-in-product-marketing.md", "text": "https://wpnews.pro/news/ask-hn-to-lead-with-or-bury-ai-in-product-marketing.txt", "jsonld": "https://wpnews.pro/news/ask-hn-to-lead-with-or-bury-ai-in-product-marketing.jsonld"}}