{"slug": "asian-streamers-expand-microdramas-and-ai-content", "title": "Asian streamers expand microdramas and AI content", "summary": "Asian streaming services ReelShort, Viu, and iQiyi are expanding microdramas and AI-generated content to capture audiences in a crowded market, with ReelShort doubling its AI team after rapid growth, according to Nikkei Asia.", "body_md": "Nikkei Asia reports that major Asian streaming services, including **ReelShort**, **Viu**, and **iQiyi**, are boosting microdramas and AI-generated content to capture and retain audiences in a crowded regional market. The outlet reports that very short, vertical-format dramas, typically several-minute episodes and often **50-100** episodes long, have gained popularity, especially in romance genres, and that an increasing number are being produced with AI. Reporting by Nikkei Asia quotes ReelShort founder Joey Jia as saying AI is \"completely changing\" the competitive landscape; Nikkei Asia also reports ReelShort has doubled its AI team after rapid growth. At the APOS 2026 conference in Bali, Nikkei Asia quotes Viu CEO Janice Lee saying AI lets teams \"do things faster, be more responsive to market, perhaps at a lesser cost.\"", "url": "https://wpnews.pro/news/asian-streamers-expand-microdramas-and-ai-content", "canonical_source": "https://letsdatascience.com/news/asian-streamers-expand-microdramas-and-ai-content-a520c94e", "published_at": "2026-06-27 00:30:25+00:00", "updated_at": "2026-06-27 01:37:55.983028+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-tools", "ai-products", "ai-startups", "generative-ai"], "entities": ["ReelShort", "Viu", "iQiyi", "Joey Jia", "Janice Lee", "Nikkei Asia", "APOS 2026"], "alternates": {"html": "https://wpnews.pro/news/asian-streamers-expand-microdramas-and-ai-content", "markdown": "https://wpnews.pro/news/asian-streamers-expand-microdramas-and-ai-content.md", "text": "https://wpnews.pro/news/asian-streamers-expand-microdramas-and-ai-content.txt", "jsonld": "https://wpnews.pro/news/asian-streamers-expand-microdramas-and-ai-content.jsonld"}}