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As AI spending soars, can China’s tech giants deliver long-term profits?

Chinese tech giants face growing pressure to prove that billions of dollars in AI infrastructure spending will yield sustainable profits, mirroring US counterparts like Meta and Alphabet whose rising AI outlays have alarmed investors. Meta's shares fell 8% after its second-quarter results despite beating revenue expectations with $60.8 billion, while Alphabet logged its first-ever negative quarterly free cash flow as AI spending outpaced revenue generation.

read1 min views1 publishedJul 30, 2026
As AI spending soars, can China’s tech giants deliver long-term profits?
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Chinese tech giants and frontier AI labs are locked in a parallel race, escalating capital expenditure to match US and domestic rivals

As US tech giants face growing market scrutiny over their swelling artificial intelligence budgets, China’s top technology firms are confronting a similar reckoning: proving that billions of dollars spent on AI infrastructure will yield sustainable profits.

Here is a run down on how Chinese tech giants are navigating the AI monetisation challenge.

Why are global investors nervous about ‘big tech’ AI spending?

Meta Platformssaw its Nasdaq-listed shares fall about 8 per cent in after-hours trading on Wednesday following its second-quarter results. Despite beating revenue expectations with US$60.8 billion, Meta’s rising AI spending and a drop in free cash flow alarmed investors.

Meta’s slip followed Alphabet’s quarterly earnings last week, where the Google parent logged its first-ever negative quarterly free cash flow as massive AI outlays outpaced revenue generation, fuelling fears of an AI bubble.

Are Chinese firms facing similar pressure to justify AI expenditure?

Yes. Chinese tech powerhouses and frontier AI labs are locked in a parallel race, escalating capital expenditure to match domestic rivals and US competitors. However, the battlefield is rapidly shifting from model capabilities to capital efficiency and return on investment.

as AI products begin to show commercial traction.

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