# Are You Using AI To Ship Features Your Users Actually Want?

> Source: <https://www.machinebrief.com/news/are-you-using-ai-to-ship-features-your-users-actually-want-qo2g>
> Published: 2026-09-08 10:00:00+00:00

# Are You Using AI To Ship Features Your Users Actually Want?

By Osman Koc, Forbes Councils MemberSource: 

[Forbes Innovation](https://www.forbes.com/innovation/)
If you’re not collecting feature requests, how can you know what your customers actually want? 

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