{"slug": "apple-store-app-rolling-out-early-preview-of-new-shopping-assistant", "title": "Apple Store App Rolling Out 'Early Preview' of New Shopping Assistant", "summary": "Apple Inc. is rolling out an 'early preview' of a new AI-powered virtual shopping assistant in its Apple Store app for iPhone, available to select users who can access it via a speech bubble icon in the bottom-right corner. The assistant answers questions about Apple products, orders, trade-in values, and payment options, and Apple has not officially announced the feature, indicating a quiet test with a smaller user group.", "body_md": "In the Apple Store app on the iPhone, select users have [received access](https://x.com/VNchocoTaco/status/2091856604429947374) to an \"early preview\" of a new AI-powered virtual shopping assistant.\n\nOnce it is available, you can open the chatbot by tapping on the speech bubble with two sparkles in the bottom-right corner of the app. Then, you can ask questions about Apple products, your existing Apple Store orders, trade-in values, payment options, and more, or simply tap on one of the common topics on the page to begin.\n\n*MacRumors* was first to report that the Apple Store app [would be getting an AI shopping assistant](https://www.macrumors.com/2026/07/22/apple-store-app-shopping-assistant/), based on a new privacy policy added to Apple's website. The policy states that Apple uses your personal information to personalize the chat experience, provide relevant responses, and if you opt in, to improve the assistant.\n\nApple has yet to officially announce this feature, so it seems to be quietly testing it with a smaller number of users for now. Many of our staff members do not have access to the chatbot, so if you do not see it yet, know you are not alone.\n\nThis article, \"[Apple Store App Rolling Out 'Early Preview' of New Shopping Assistant](https://www.macrumors.com/2026/08/24/apple-store-app-virtual-shopping-assistant/)\" first appeared on [MacRumors.com](https://www.macrumors.com)\n\n[Discuss this article](https://forums.macrumors.com/threads/apple-store-app-rolling-out-early-preview-of-new-shopping-assistant.2487839/) in our forums", "url": "https://wpnews.pro/news/apple-store-app-rolling-out-early-preview-of-new-shopping-assistant", "canonical_source": "https://www.macrumors.com/2026/08/24/apple-store-app-virtual-shopping-assistant/", "published_at": "2026-08-24 12:56:14+00:00", "updated_at": "2026-08-24 13:13:20.490030+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products", "ai-tools"], "entities": ["Apple Inc.", "Apple Store app", "MacRumors"], "alternates": {"html": "https://wpnews.pro/news/apple-store-app-rolling-out-early-preview-of-new-shopping-assistant", "markdown": "https://wpnews.pro/news/apple-store-app-rolling-out-early-preview-of-new-shopping-assistant.md", "text": "https://wpnews.pro/news/apple-store-app-rolling-out-early-preview-of-new-shopping-assistant.txt", "jsonld": "https://wpnews.pro/news/apple-store-app-rolling-out-early-preview-of-new-shopping-assistant.jsonld"}}