{"slug": "apple-s-new-ad-pitches-safari-as-a-more-private-alternative-to-chrome", "title": "Apple's New Ad Pitches Safari as a More Private Alternative to Chrome", "summary": "Apple released a new ad promoting Safari as a more private browsing alternative to Google Chrome, depicting Chrome's data trackers as chrome-suited figures that follow users. The ad highlights Safari's default blocking of third-party cookies, machine learning-based tracking prevention, and IP address hiding from known trackers. Apple positions privacy as a \"fundamental human right\" and emphasizes features Chrome lacks out of the box.", "body_md": "Apple has published a [new ad](https://www.youtube.com/watch?v=Spb-ka7xrR8) to appeal to customers who prioritize privacy when browsing, suggesting that Safari is the one you should use if you want to \"Keep data trackers off your back.\"\n\nIn a new Privacy on iPhone segment titled \"Safari helps block data trackers,\" the ad shows users of rival phones in everyday situations having to live with data trackers as they browse. The trackers are depicted as people in chrome-colored suits (get it?) who generally follow them around wherever they go to look at their screen – and in some cases literally sit on their shoulders to get a better view.\n\nApple on its [website](https://www.apple.com/privacy/) calls privacy a \"fundamental human right,\" and highlights several features that Chrome doesn't come with out of the box. Safari blocks third-party cookies by default, uses machine learning to combat tracking, removes tracking parameters from URLs in Private Browsing, hides your IP address from known trackers, prevents web extensions from accessing your browsing activity by default, and blocks known trackers in Private Browsing.\n\nThis article, \"[Apple's New Ad Pitches Safari as a More Private Alternative to Chrome](https://www.macrumors.com/2026/06/04/apples-ad-safari-more-private-than-chrome/)\" first appeared on [MacRumors.com](https://www.macrumors.com)\n\n[Discuss this article](https://forums.macrumors.com/threads/apples-new-ad-pitches-safari-as-a-more-private-alternative-to-chrome.2483292/) in our forums", "url": "https://wpnews.pro/news/apple-s-new-ad-pitches-safari-as-a-more-private-alternative-to-chrome", "canonical_source": "https://www.macrumors.com/2026/06/04/apples-ad-safari-more-private-than-chrome/", "published_at": "2026-06-04 11:24:14+00:00", "updated_at": "2026-06-04 12:04:01.860376+00:00", "lang": "en", "topics": ["machine-learning"], "entities": ["Apple", "Safari", "Chrome", "MacRumors"], "alternates": {"html": "https://wpnews.pro/news/apple-s-new-ad-pitches-safari-as-a-more-private-alternative-to-chrome", "markdown": "https://wpnews.pro/news/apple-s-new-ad-pitches-safari-as-a-more-private-alternative-to-chrome.md", "text": "https://wpnews.pro/news/apple-s-new-ad-pitches-safari-as-a-more-private-alternative-to-chrome.txt", "jsonld": "https://wpnews.pro/news/apple-s-new-ad-pitches-safari-as-a-more-private-alternative-to-chrome.jsonld"}}