{"slug": "apple-raises-prices-on-macs-ipads-and-more-by-hundreds-of-dollars", "title": "Apple Raises Prices On Macs, iPads, and More By Hundreds of Dollars", "summary": "Apple raised prices across its Mac, iPad, HomePod, and Apple TV lineups by hundreds of dollars, citing surging AI-driven demand causing a global memory and storage shortage. Increases range from $30 for the HomePod mini to $1,300 for the M3 Ultra Mac Studio, with CEO Tim Cook stating efforts to shield customers from higher costs had become unsustainable.", "body_md": "Apple has sharply raised prices across its Mac, iPad, HomePod, and Apple TV lineups as surging AI-driven demand creates a global memory and storage shortage. Increases range from $30 for the HomePod mini to $1,300 for the M3 Ultra Mac Studio, with Apple CEO Tim Cook saying efforts to shield customers from higher costs had become \"unsustainable.\" The Verge reports: On Thursday, the company adjusted the price of its new MacBook Neo, which will now start at $699 instead of $599, while the base MacBook Air will jump to $1,299 from $1,099, as reported earlier by Bloomberg. The 14-inch MacBook Pro is getting an increase as well, going from $1,699 to $1,999. Meanwhile, the iPad Air will now start at $749 instead of $599, while the iPad Pro is increasing to $1,199 from $999.\nAs spotted by MacRumors, the M4 Max Mac Studio will now cost $2,499, a big jump from $1,999. The M3 Ultra Mac Studio is now priced at $5,299, up from $3,999. Apple is even raising the prices of its HomePod, which now costs $349 instead of $299, as well as bumping the price of the HomePod mini to $129 instead of $99. The Apple TV also now costs $199 instead of $129.[Read more of this story](https://news.slashdot.org/story/26/06/25/1821255/apple-raises-prices-on-macs-ipads-and-more-by-hundreds-of-dollars?utm_source=rss1.0moreanon&utm_medium=feed) at Slashdot.", "url": "https://wpnews.pro/news/apple-raises-prices-on-macs-ipads-and-more-by-hundreds-of-dollars", "canonical_source": "https://news.slashdot.org/story/26/06/25/1821255/apple-raises-prices-on-macs-ipads-and-more-by-hundreds-of-dollars?utm_source=rss1.0mainlinkanon&utm_medium=feed", "published_at": "2026-06-25 20:00:00+00:00", "updated_at": "2026-06-26 04:20:23.645684+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-infrastructure", "ai-chips"], "entities": ["Apple", "Tim Cook", "MacBook Neo", "MacBook Air", "MacBook Pro", "iPad Air", "iPad Pro", "Mac Studio"], "alternates": {"html": "https://wpnews.pro/news/apple-raises-prices-on-macs-ipads-and-more-by-hundreds-of-dollars", "markdown": "https://wpnews.pro/news/apple-raises-prices-on-macs-ipads-and-more-by-hundreds-of-dollars.md", "text": "https://wpnews.pro/news/apple-raises-prices-on-macs-ipads-and-more-by-hundreds-of-dollars.txt", "jsonld": "https://wpnews.pro/news/apple-raises-prices-on-macs-ipads-and-more-by-hundreds-of-dollars.jsonld"}}