Apple raises prices because AI ate the RAM

Apple is raising prices across its product lineup, including the MacBook Neo, iPad Air, and M3 Ultra Mac Studio, due to a RAM shortage driven by demand for generative AI. The price increases range from $100 to $1,300, reflecting the impact of AI on hardware costs.

Generative AI was supposed to make computers smarter, but its most immediate consumer benefit appears to be making every other computer more expensive. The Verge reports https://www.theverge.com/tech/952162/apple-price-increase-ram-shortage that Apple is raising prices across much of its lineup: the MacBook Neo jumps from $599 to $699, the iPad Air from $599 to $749, and the M3 Ultra Mac Studio from $3,999 to $5,299. — Read the rest https://boingboing.net/2026/06/25/apple-raises-prices-because-ai-ate-the-ram.html The post Apple raises prices because AI ate the RAM https://boingboing.net/2026/06/25/apple-raises-prices-because-ai-ate-the-ram.html appeared first on Boing Boing https://boingboing.net .