# Apple raises prices because AI ate the RAM

> Source: <https://boingboing.net/2026/06/25/apple-raises-prices-because-ai-ate-the-ram.html>
> Published: 2026-06-25 18:31:37+00:00

Generative AI was supposed to make computers smarter, but its most immediate consumer benefit appears to be making every other computer more expensive.

[The Verge reports](https://www.theverge.com/tech/952162/apple-price-increase-ram-shortage) that Apple is raising prices across much of its lineup: the MacBook Neo jumps from $599 to $699, the iPad Air from $599 to $749, and the M3 Ultra Mac Studio from $3,999 to $5,299. — [Read the rest ](https://boingboing.net/2026/06/25/apple-raises-prices-because-ai-ate-the-ram.html)

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