{"slug": "apple-raises-prices-because-ai-ate-the-ram", "title": "Apple raises prices because AI ate the RAM", "summary": "Apple is raising prices across its product lineup, including the MacBook Neo, iPad Air, and M3 Ultra Mac Studio, due to a RAM shortage driven by demand for generative AI. The price increases range from $100 to $1,300, reflecting the impact of AI on hardware costs.", "body_md": "Generative AI was supposed to make computers smarter, but its most immediate consumer benefit appears to be making every other computer more expensive.\n\n[The Verge reports](https://www.theverge.com/tech/952162/apple-price-increase-ram-shortage) that Apple is raising prices across much of its lineup: the MacBook Neo jumps from $599 to $699, the iPad Air from $599 to $749, and the M3 Ultra Mac Studio from $3,999 to $5,299. — [Read the rest ](https://boingboing.net/2026/06/25/apple-raises-prices-because-ai-ate-the-ram.html)\n\nThe post [Apple raises prices because AI ate the RAM](https://boingboing.net/2026/06/25/apple-raises-prices-because-ai-ate-the-ram.html) appeared first on [Boing Boing](https://boingboing.net).", "url": "https://wpnews.pro/news/apple-raises-prices-because-ai-ate-the-ram", "canonical_source": "https://boingboing.net/2026/06/25/apple-raises-prices-because-ai-ate-the-ram.html", "published_at": "2026-06-25 18:31:37+00:00", "updated_at": "2026-06-25 19:19:23.787982+00:00", "lang": "en", "topics": ["generative-ai", "ai-infrastructure", "ai-products"], "entities": ["Apple", "MacBook Neo", "iPad Air", "M3 Ultra Mac Studio", "The Verge", "Boing Boing"], "alternates": {"html": "https://wpnews.pro/news/apple-raises-prices-because-ai-ate-the-ram", "markdown": "https://wpnews.pro/news/apple-raises-prices-because-ai-ate-the-ram.md", "text": "https://wpnews.pro/news/apple-raises-prices-because-ai-ate-the-ram.txt", "jsonld": "https://wpnews.pro/news/apple-raises-prices-because-ai-ate-the-ram.jsonld"}}