{"slug": "apple-products-are-about-to-get-more-expensive-tim-cook-says", "title": "Apple products are about to get more expensive, Tim Cook says", "summary": "Apple CEO Tim Cook warned that Apple products are about to get more expensive due to an unsustainable rise in memory chip prices driven by the AI boom. The price increases are unavoidable, and Apple has already delayed some product releases. Cook's warning comes ahead of the expected iPhone 18 launch in September.", "body_md": "# Apple products are about to get more expensive, Tim Cook says\n\nWarning comes ahead of expected launch of iPhone 18 in September\n\n- Bookmark\n- CommentsGo to comments\n\n[Apple](/topic/apple) is about to raise the price of its products, chief executive [Tim Cook](/topic/tim-cook) has warned.\n\nMr Cook did not indicate what prices would rise, or when. But the warning comes before Apple is expected to announce the new iPhone 18, in September, as well as a range of other products.\n\nThe changes were “unavoidable” because of a rise in the price of memory chips that had become “unsustainable”, he told the *Wall Street Journal*. The central cause of the problem is the boom in AI, which requires vast amounts of memory chips and so has driven the price of them up and the availability down.\n\nProducts such as phones rely on RAM to work, but its cost has more than doubled since the end of last year. That has already had an effect on the cost of phones – which have risen by 20 per cent in 2026 – and analysts suggest that it is likely to drastically reduce the number of mobiles sold this year.\n\nWhile many other companies have restricted supply, increased prices or changed the phones they offer, Apple is yet to reflect the increased cost in its products. But it is rumoured to have already delayed the release of some products – including an update to the high-end Mac Studio – because of the increased price.\n\n\"We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable,” Mr Cook said. \"There's less supply at a time when consumers want devices and the memory guys are passing along huge price increases.”\n\nMr Cook has announced that he will step down in September, to make way for hardware chief [John Ternus](/topic/john-ternus) as the company’s new chief executive. Mr Ternus is expected to have taken his new role by the launch of the new iPhone, which usually happens in mid-September.\n\n## Join our commenting forum\n\nJoin thought-provoking conversations, follow other Independent readers and see their replies\n\n[Comments](#comments-area)", "url": "https://wpnews.pro/news/apple-products-are-about-to-get-more-expensive-tim-cook-says", "canonical_source": "https://www.independent.co.uk/tech/apple-iphone-price-tim-cook-b2998509.html", "published_at": "2026-06-18 17:24:40+00:00", "updated_at": "2026-06-18 17:43:55.466800+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-chips", "ai-infrastructure"], "entities": ["Apple", "Tim Cook", "iPhone 18", "Mac Studio", "John Ternus", "Wall Street Journal"], "alternates": {"html": "https://wpnews.pro/news/apple-products-are-about-to-get-more-expensive-tim-cook-says", "markdown": "https://wpnews.pro/news/apple-products-are-about-to-get-more-expensive-tim-cook-says.md", "text": "https://wpnews.pro/news/apple-products-are-about-to-get-more-expensive-tim-cook-says.txt", "jsonld": "https://wpnews.pro/news/apple-products-are-about-to-get-more-expensive-tim-cook-says.jsonld"}}