# Apple Made On-Device AI Easy, But That Doesn't Mean Your App Needs It

> Source: <https://www.machinebrief.com/news/apple-made-on-device-ai-easy-but-that-doesnt-mean-your-app-n-s2k6>
> Published: 2026-08-12 13:15:00+00:00

# Apple Made On-Device AI Easy, But That Doesn't Mean Your App Needs It

By Dan Haiem, Forbes Councils MemberSource:

[Forbes Innovation](https://www.forbes.com/innovation/)The right time to add AI to your app is when your users feel something missing without it, not when your competitor ships it first.

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