According to a report by Bloomberg, Apple is laying off and “realigning” several employees in multiple departments in order to “focus on new devices and artificial intelligence.” About 200 employees are affected.
The Vision Pro team has eliminated 100 jobs, with most of the cuts happening in teams focused on gaming and immersive video, according to the report. Bloomberg says employees were told that the changes are being made to better address how the Vision Pro is being used by its customers. Immersive video, in particular, is an expensive endeavor that has “strained the business given the limited number of active Vision Pro users.”
The other 100 eliminated jobs were from the Siri and software teams. With the shift from Siri as a voice-activated interface to the new Siri AI, Apple needs to redefine the Siri team with “a change in the necessary expertise.” Apple is also reorganizing its Intelligent Systems Experience team to focus its efforts on AI.
In response to the report, Apple released the following statement to Bloomberg:
While we will create new roles as part of this change, it will also impact a limited number of existing roles. We are grateful to these team members for their contributions, and we are committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple. Apple statement released to Bloomberg
While job cuts are never a good sign, no one would be surprised by Apple’s reasoning behind them. The Vision Pro was released over two years ago (with an M5 update in October 2025), and if it has made an impact, it’s in specific niche markets–it has not made an impression with the general public. Reports have said that Apple shifted its focus from developing a low-cost Vision Pro headset to smart glasses that would compete with the likes of Meta. The only thing surprising about the layoffs with the Siri team is that they didn’t happen sooner. Siri AI has been in development for quite some time now, so a reorganization seems to be part of the process.