Apple kicks off new ‘Privacy on iPhone’ campaign promoting Safari [Video]

Apple launched a new "Privacy on iPhone" advertising campaign on Wednesday, promoting Safari's privacy-focused features such as Intelligent Tracking Prevention and fingerprint defense. The campaign includes a humorous video, billboards, and digital ads that highlight how Safari blocks data trackers from monitoring users' web browsing. The initiative continues Apple's ongoing efforts to differentiate its products by emphasizing built-in privacy protections.

Apple is kicking off https://www.youtube.com/watch?v=Spb-ka7xrR8 a new advertising campaign today, highlighting its Safari browser. In particular, the campaign focuses on Safari’s privacy-focused features and how it “keeps data trackers off your back.” You can watch Apple’s new Safari privacy film below. In addition to the video, Apple will also run billboards across cities and digital ads touting Safari’s privacy features. The video puts a humorous spin on how data trackers can snoop on your web browsing, akin to people looking over your shoulder as you surf the web. “Safari. A browser that’s actually private,” Apple concludes. Safari offers a number of built-in privacy features designed to help users protect themselves. For example, Intelligent Tracking Prevention uses on-device machine learning to stop trackers while allowing websites to function normally. There’s also Safari’s Privacy Report feature: Your Privacy Report shows you all the cross-site trackers that are being blocked by Intelligent Tracking Prevention in Safari. You can access your report from the Safari toolbar and the Safari start page. Built-in fingerprint defense: Safari works to prevent advertisers and websites from using the unique combination of characteristics of your device to create a “fingerprint” to track you. These characteristics include the device and browser configuration, and fonts and plug-ins you have installed. To combat fingerprinting, Safari presents a simplified version of the system configuration so more devices look identical to trackers, making it harder to single yours out. This protection is on by default, so there are no extra steps for you to take. As well as protections against invasive extensions: Browser extensions can help you do many things, like saving money on purchases or improving your grammar. However, they can also be used to track you, taking note of what you browse and even what you type. With Safari extension controls, you can grant extensions access to your information just for one day, just for this current website, or always. Safari’s Private Browsing mode is also more advanced than similar offerings from other browsers, such as Chrome. Link Tracking Protection, for example, strips out tracking parameters from the end of URLs. Private tabs can also be locked behind Face ID or Touch ID authentication. This is the latest in Apple’s privacy-focused ad campaigns. Here are a few of the previous iterations: Apple touts Safari privacy features in new ad: ‘Your browsing is being watched’ https://9to5mac.com/2024/07/16/apple-touts-safari-privacy-features-in-new-ad-your-browsing-is-being-watched/ Apple takes on data brokers and auctions with new ‘Privacy on iPhone’ ad campaign https://9to5mac.com/2022/05/18/apple-privacy-on-iphone-new-ad/ Some things shouldn’t be shared, says Apple, in amusing iPhone ad https://9to5mac.com/2020/09/03/apple-privacy-ad-2/ Apple debuts humorous new ‘Tracked’ ad promoting iPhone privacy https://9to5mac.com/2021/05/20/apple-debuts-humorous-new-tracked-ad-promoting-iphone-privacy-video/ What do you think of the new “Privacy on iPhone” ad from Apple? Let us know down in the comments. My favorite iPhone accessories: Anker Nano USB-C wall charger with built-in screen https://amzn.to/4cNuxge CardPointers: Maximize credit card rewards exclusively save 30% https://bit.ly/46oUrDo Charge all your Apple gear at the same time https://amzn.to/4tKQtys Bring wireless CarPlay to any car https://amzn.to/3QO4a14 USB-C cable that shows how fast you’re charging https://amzn.to/4tSEoHG Follow Chance : Threads https://www.threads.net/@ChanceHMiller , Bluesky https://bsky.app/profile/chancemiller.me , Instagram https://www.instagram.com/chancehmiller/ , and Mastodon https://mastodon.social/@ChanceHMiller . FTC: We use income earning auto affiliate links. More. https://9to5mac.com/about/ affiliate our homepage http://9to5mac.com/ for all the latest news, and follow 9to5Mac on exclusive stories https://9to5mac.com/feature/exclusive/ , reviews https://9to5mac.com/guides/review/ , how-tos https://9to5mac.com/guides/how-to/ , and subscribe to our YouTube channel https://www.youtube.com/9to5mac