Apple faces complications in iPhone purchases as memory-chip shortage reshapes consumer electronics

Apple faces rising iPhone costs as a memory-chip shortage driven by AI data centers consuming 70% of global supply pushes DRAM and NAND prices up over 300% in 2026. Analysts estimate the iPhone 18 Pro could see price hikes of $100 to $270, following similar increases on Macs and iPads, as CEO Tim Cook calls the situation unsustainable.

Apple faces complications in iPhone purchases as memory-chip shortage reshapes consumer electronics AI data centers are hoarding the world's memory chips, and your next iPhone might cost a lot more because of it The global memory-chip shortage has officially arrived at Apple’s doorstep. The semiconductor supply crunch that has already hammered Mac and iPad pricing is beginning to bleed into Apple’s most important product line. The AI machine eats the chip supply Data centers are on track to consume roughly 70% of the global memory chip supply in 2026. That leaves the remaining 30% for smartphones, laptops, tablets, gaming consoles, and cars. The big three memory manufacturers, Samsung, SK Hynix, and Micron, have made a calculated bet. They’re prioritizing production of high-bandwidth memory HBM , the specialized DRAM that powers AI accelerators and training clusters, at the expense of the conventional DRAM and NAND flash chips that go into consumer devices. DRAM and NAND memory prices have soared by over 300% in 2026. The components that store your photos, run your apps, and keep your device responsive have roughly quadrupled in cost. Apple’s pricing wall Apple has already started passing these costs along to consumers. Mac and iPad prices have jumped by as much as $500 in some configurations. CEO Tim Cook called the situation “unsustainable” during a June 2026 interview with The Wall Street Journal. Analysts at TechInsights estimate the upcoming iPhone 18 Pro could see price hikes ranging from $100 to $270 to preserve Apple’s profit margins against the rising component costs. Global smartphone shipments fell 11% year-over-year in Q2 2026, hitting the lowest levels since 2013. Apple’s market share has risen to a record 20% during this downturn. Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our Editorial Policy https://cryptobriefing.com/editorial-policy/ .