# Apple Dominates Edge AI Smartwatch Market with 90% Share > Source: > Published: 2026-07-12 21:08:17+00:00 # Apple Dominates Edge AI Smartwatch Market with 90% Share Apple's grip on Edge AI in smartwatches is formidable, holding a 90% market share as of early 2026. With the S9 chip, they've led the charge in on-device AI, outpacing competitors. Apple's command over the [Edge AI](/glossary/edge-ai)-capable smartwatch market is undeniable, capturing a staggering 90% of shipments in the first quarter of 2026. This data from Counterpoint Research highlights just how far ahead Apple is in integrating AI directly on devices. ## Edge AI Takes Center Stage Edge AI signifies the shift of AI processing from the cloud to the device itself, enabling immediate analysis and response without the latency of server communication. For Apple Watch, this means features like irregular heartbeat detection or fall recognition are performed instantly by the onboard Neural Engine. In recent years, Edge AI has seen a 70% year-over-year growth, now present in 25% of smartwatches shipped. However, Apple's formidable presence in this segment poses the question: Can competitors catch up? Huawei and Qualcomm have only started entering the fray, with Huawei's Kirin W80 and Qualcomm's upcoming Snapdragon Wear Elite platform. ## Health Monitoring: The Key Use Case Health and fitness monitoring remain the primary drivers for Edge AI in smartwatches. Counterpoint's research indicates a surge in demand for features like blood pressure and sleep apnea monitoring. With Apple's head start in this arena, thanks to the S9 chip's neural capabilities, they continue leading the market. Yet, with health tech evolving, the industry's next big leap could be diabetes detection. If Apple can capture this significant market, the gap with its competitors may widen further. ## Future of Edge AI in Wearables Apple’s strategy relies heavily on its custom silicon, but alternatives like Ambiq's Apollo platform, using software-driven approaches, could democratize access to AI for cheaper devices. This presents a potential shift in strategy for other brands looking to integrate AI without substantial investment in dedicated hardware. Will Apple maintain its dominance, or will the introduction of competitive chips and innovative software solutions level the playing field? The real bottleneck isn't the model. It's the infrastructure. Companies that can speed up the integration of AI without the high costs of proprietary chips might disrupt Apple's lead. Get AI news in your inbox Daily digest of what matters in AI.