{"slug": "apple-adds-further-app-store-restrictions-around-ai-nudify-apps", "title": "Apple adds further App Store restrictions around AI nudify apps", "summary": "Apple announced new App Store moderation rules requiring apps with user-generated content tools to filter, block uploads of, and provide reporting for nonconsensual intimate imagery, including AI-generated deepfake nudes of real people. Apps found violating the rules, or a new prohibition on \"bait and switch\" tactics such as misrepresenting an app's capabilities during submission review, can be pulled from the App Store, and their developers can have submission privileges revoked. The change follows an earlier study that found dozens of apps capable of creating deepfake nudes of real people on both Apple's App Store and Google Play, many of which Apple removed at the time.", "body_md": "# Apple adds further App Store restrictions around AI 'nudify' apps\n\n[Alex Perry](https://mashable.com/author/aperry)\n\n[yelix.bsky.social](http://yelix.bsky.social).\n\n[Read Full Bio](https://mashable.com/author/aperry)\n\n[Apple](https://mashable.com/category/apple) is trying to tighten its control of the [iOS](https://mashable.com/category/ios) App Store, especially as it regards [AI](https://mashable.com/category/artificial-intelligence) deepfake nude photos.\n\nIn a [brief note on its developer website](https://developer.apple.com/news/?id=vvzx6cul), Apple announced a change to its moderation tactics for the App Store. These new measures target apps capable of generating \"nonconsensual intimate imagery\" of real people using user-generated content tools. \n\nPornographic material is already banned on the App Store, and so are apps explicitly designed to do that, but apps that have the *potential* to do so are now also required to filter such content, provide a way to report it, prevent uploads, and remove anything that gets through all of that. \n\n[Terms of Use](https://www.ziffdavis.com/terms-of-use)and\n\n[Privacy Policy](https://www.ziffdavis.com/ztg-privacy-policy).\n\n**You May Also Like**\n\n[The 5 best smartwatches of 2026: Comparing the latest models from Apple, Google, and Samsung](https://mashable.com/article/best-smartwatches-2026-tested)\n\nThe change here, essentially, is that app makers are now required to self-police more thoroughly against AI nude photos. If any app is found to violate those rules, as well as a new one prohibiting \"bait and switch\" tactics (such as misrepresenting what the app can do during the submission review period), it can and will be pulled from the App Store. In addition, developers behind these apps can have their ability to submit to the App Store revoked.\n\nEarlier this year, [a study found dozens of apps](https://mashable.com/article/google-apple-app-stores-hosted-nudify-apps-investigation-reveals) that can create deepfake nudes of real people on both Apple's App Store and Google Play. Apple removed many of the offending apps at the time, but these new rules show there is still work to be done to prevent more from popping up in the App Store.\n\nAlex Perry is a tech reporter at Mashable who primarily covers video games and consumer tech. Alex has spent most of the last decade reviewing games, smartphones, headphones, and laptops, and he doesn’t plan on stopping anytime soon. He is also a Pisces, a cat lover, and a Kansas City sports fan. Alex can be found on Bluesky at [yelix.bsky.social](http://yelix.bsky.social).", "url": "https://wpnews.pro/news/apple-adds-further-app-store-restrictions-around-ai-nudify-apps", "canonical_source": "https://mashable.com/tech/apple-app-store-nudify-apps", "published_at": "2026-10-17 14:15:50+00:00", "updated_at": "2026-10-17 15:03:43.398469+00:00", "lang": "en", "topics": ["ai-policy", "ai-ethics", "generative-ai", "artificial-intelligence"], "entities": ["Apple", "App Store", "Google Play", "Alex Perry", "Mashable"], "also_reported_by": [], "alternates": {"html": "https://wpnews.pro/news/apple-adds-further-app-store-restrictions-around-ai-nudify-apps", "markdown": "https://wpnews.pro/news/apple-adds-further-app-store-restrictions-around-ai-nudify-apps.md", "text": "https://wpnews.pro/news/apple-adds-further-app-store-restrictions-around-ai-nudify-apps.txt", "jsonld": "https://wpnews.pro/news/apple-adds-further-app-store-restrictions-around-ai-nudify-apps.jsonld"}}