# Anthropic's per-token cost runs 4.4 times the average on Vercel, and developers keep paying > Source: > Published: 2026-08-18 10:45:00+00:00 # Anthropic's per-token cost runs 4.4 times the average on Vercel, and developers keep paying **Anthropic accounts for 65.1 percent of spending on Vercel's AI Gateway but only 30 percent of tokens.** Its per-token cost runs 4.4 times the average of every other provider, meaning the company earns far more per use than its competitors. Fable 5 quickly climbed to 13.2 percent of Gateway spending, second only to Opus 4.8. Nine out of ten Fable teams in July were new customers, which Vercel reads as a sign that the model is attracting fresh users and that willingness to pay for premium models remains strong. [Payments company Ramp](https://the-decoder.com/fable-5s-slow-adoption-suggests-corporate-willingness-to-pay-for-frontier-ai-has-hit-a-ceiling/) had previously flagged relatively low Fable usage as evidence the model might be priced too high. Both companies only see a slice of the full picture. Token volume on Vercel rose 59 percent overall, and spending grew 37 percent. [Average token prices fell 13.6 percent](https://vercel.com/blog/deepseek-overtakes-google-on-volume-cost-per-token-falls), [though](https://vercel.com/blog/deepseek-overtakes-google-on-volume-cost-per-token-falls), as [companies shift toward cheaper tiers](https://the-decoder.com/snowflake-ceo-finds-glm-5-2-competitive-with-opus-4-7-at-a-fraction-of-the-cost/). ``` AI News Without the Hype – Curated by Humans Subscribe to THE DECODER for ad-free reading, a weekly AI newsletter, our exclusive "AI Radar" frontier report six times a year, full archive access, and access to our comment section. Subscribe now ``` [Vercel](https://vercel.com/blog/deepseek-overtakes-google-on-volume-cost-per-token-falls)