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Artificial intelligence has become one of the biggest talking points in the gaming industry. While some studios use AI to speed up certain parts of development, many players remain worried about how far the technology could go. Concerns over AI-generated assets, writing, and voices have already sparked debates, and now another issue is starting to gain attention.
Industry analyst Mat Piscatella believes AI-generated games could create a major problem for digital storefronts like Steam. According to his comments on Bluesky, the growing use of AI “vibe coding” could lead to a flood of new copycat games, making it much harder for original quality titles to stand out from the crowd, unless they’re already well-established IPs.
The effect of ‘vibe coding’ on game development #
Vibe coding refers to using AI tools to generate large parts of a game’s code with natural language instructions and minimal manual development. These tools are becoming powerful enough to recreate games in a very short amount of time. Instead of building original experiences, developers could use AI to quickly produce titles that closely resemble already successful games.
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We’ve already seen people building Minecraft and Pokémon copies following the release of Claude Fable 5 last month.
Piscatella warned that this phenomenon could make game discovery even more difficult. Steam already receives thousands of new releases every year, and adding a huge number of AI-generated projects could overwhelm players. He believes that good games may end up being buried under copies and low-effort releases, reducing their chances of reaching a wider audience.
The analyst also suggested that this trend could make players rely even more on well-known franchises and established developers. If storefronts become crowded with AI-generated games, many users may simply choose familiar names instead of taking a chance on smaller or lesser-known titles. That could make life even harder for indie developers, who already face tough competition for visibility.
The discussion comes as AI continues to expand across the gaming industry. Some developers view the technology as a useful tool for speeding up production, while others worry it could encourage the creation of low-quality games with little originality.
Piscatella believes the problem may be difficult to stop. As AI tools become faster and easier to use, the number of games arriving on digital storefronts could continue to grow rapidly. Unless storefront operators find better ways to highlight quality releases and filter out low-effort content, discovering new games may become an even bigger challenge than it is today.