🌐 An engineering-first, AI-era SEO manual that can take someone from zero to all-rounded SEO engineer.
type: NewsArticle
description: A developer has published an engineering-first SEO manual designed to take readers from beginner to all-rounded SEO engineer, covering ranking strategies for Google Search, AI Overviews, and LLM-powered engines like ChatGPT and Perplexity. The guide reframes modern SEO as systems engineering combined with information retrieval, addressing technical performance, content systems, data experimentation, and AI visibility. It includes a full implementation playbook for building AI-ready platforms.
date published: 2026-05-27 20:03:46+00:00
date modified: 2026-06-03 16:45:26.263048+00:00
language: en
is accessible for free: true
article body: A full-stack, engineering-first blueprint for ranking in Google search, AI Overviews, and LLM-powered engines like ChatGPT, Claude, Perplexity, and Gemini. [1. Mental Model: From SEO to SEO Engineering](https://gist.github.com/starred.atom#1-mental-model-from-seo-to-seo-engineering)[2. How Search Engines and LLM Search Work](https://gist.github.com/starred.atom#2-how-search-engines-and-llm-search-work)[3. Technical SEO for Developers: An Engineering Checklist](https://gist.github.com/starred.atom#3-technical-seo-for-developers-an-engineering-checklist)[4. Content SEO: Information Architecture, On-Page, and E-E-A-T](https://gist.github.com/starred.atom#4-content-seo-information-architecture-on-page-and-e-e-a-t)[5. AI / LLM SEO: Showing Up in AI Answers](https://gist.github.com/starred.atom#5-ai--llm-seo-showing-up-in-ai-answers)[6. Tooling and Stack: Free vs Paid](https://gist.github.com/starred.atom#6-tooling-and-stack-free-vs-paid)[7. Measurement, Metrics, and Dashboards](https://gist.github.com/starred.atom#7-measurement-metrics-and-dashboards)[8. Learning Path: From Beginner to SEO Engineer](https://gist.github.com/starred.atom#8-learning-path-from-beginner-to-seo-engineer)[9. Implementation Playbook: From Idea to AI-Ready Platform](https://gist.github.com/starred.atom#9-implementation-playbook-from-idea-to-ai-ready-platform)[10. What "All-Rounded SEO Engineer" Means in the AI Era](https://gist.github.com/starred.atom#10-what-all-rounded-seo-engineer-means-in-the-ai-era)[References](https://gist.github.com/starred.atom#references) Traditional SEO was largely about keywords, backlinks, and on-page tweaks. Modern SEO is closer to systems engineering plus information retrieval applied to the open web and LLM ecosystems.[1](https://gist.github.com/starred.atom#user-content-fn-1-66ff172076fd8e7acf65a3968d005083)[2](https://gist.github.com/starred.atom#user-content-fn-2-66ff172076fd8e7acf65a3968d005083) SEO engineering combines: **Information retrieval (IR) fundamental…
publisher: Web Pulse
keywords: artificial-intelligence, large-language-models, generative-ai, ai-tools, ai-products
mentions: Google
mentions: ChatGPT
mentions: Claude
mentions: Perplexity
mentions: Gemini
citation: CreativeWork