# Americans Only Want to Pay $800 for a New Laptop. Too Bad Many Cost $1,600

> Source: <https://uk.pcmag.com/laptops/166160/americans-only-want-to-pay-800-for-a-new-laptop-too-bad-many-cost-1600>
> Published: 2026-07-15 12:00:00+00:00

Last month, in a move that reverberated through the tech industry, Apple [raised prices](https://uk.pcmag.com/laptops/165815/apple-raises-prices-across-its-lineup-including-macbook-neo-ipads) across nearly all of its product lines in response to the surging costs of memory and storage, which are being gobbled up for AI infrastructure.

“We’re doing our best to mitigate the …