Americans' $800 Laptop Budgets Are Colliding With a $1,600 Reality, PCMag Survey Finds

A new PCMag survey finds that Americans' average laptop budget of $800 is falling far short of the $1,600 average price of models they actually consider, a gap widened by Apple's recent price hikes across its lineup due to rising memory and storage costs driven by AI infrastructure demand.

Last month, in a move that reverberated through the tech industry, Apple raised prices https://uk.pcmag.com/laptops/165815/apple-raises-prices-across-its-lineup-including-macbook-neo-ipads across nearly all of its product lines in response to the surging costs of memory and storage, which are being gobbled up for AI infrastructure. “We’re doing our best to mitigate the …