AMD calls CUDA a 'non-event', says companies are programming at levels where the Nvidia tech doesn't really matter AMD has dismissed Nvidia's CUDA platform as a 'non-event', arguing that companies are increasingly programming at higher abstraction levels where the underlying hardware architecture does not matter. The statement comes as AMD seeks to challenge Nvidia's dominance in the AI chip market. Join the club for quick access. Enter your email below and we'll send confirmation, and sign you up to our newsletter. By submitting your information, you confirm you are aged 16 or over, have read our Privacy Policy https://futureplc.com/privacy-policy/ and agree to the Terms & Conditions https://futureplc.com/future-member-terms-and-conditions/ . Geographical rules apply. Your membership journey starts here. Keep exploring and earning more as a member. Stay Ahead with PC Gamer Get the biggest gaming news, reviews, and releases straight to your inbox.