# Amazon’s Moonraker project aims to turn Alexa into an AI agent, with GPU costs topping $100 million > Source: > Published: 2026-07-08 11:57:58+00:00 # Amazon’s Moonraker project aims to turn Alexa into an AI agent, with GPU costs topping $100 million Leaked planning documents reveal Amazon is throwing hundreds of Nvidia GPUs and Anthropic's models at making Alexa actually useful Amazon has a new internal project with a name straight out of a Bond film. Moonraker, as it’s called, is the company’s bid to transform Alexa from a glorified kitchen timer into something that can actually think, reason, and take action across multiple steps without human hand-holding. The price tag for this ambition? Projected GPU costs alone are expected to surpass $100 million in 2026, according to leaked planning documents reviewed by Business Insider. That makes Moonraker the most expensive single initiative within Amazon’s broader Alexa+ program. ## What Moonraker actually does The goal is what the industry calls “agentic AI,” the ability for a system to handle complex, multistep tasks from a single command. Think telling Alexa to book a ride to dinner and text your friend that you’re on the way, all in one breath. To pull this off, Amazon is deploying hundreds of Nvidia GPUs and integrating Anthropic’s Sonnet model for enhanced reasoning and visual capabilities. ## Why this matters beyond Seattle The agentic AI race has become one of the most contested battlegrounds in tech, with OpenAI, Google, and Anthropic itself all racing to build AI systems that can take real-world actions on behalf of users. Alexa+ was unveiled in February 2025 as the first major step toward this more capable version. The product has faced delays, beta testing issues, and performance hallucinations, those moments where AI confidently states something completely wrong. Despite the turbulence, Amazon CEO Andy Jassy has pointed to encouraging metrics. He reported that Alexa+ usage has doubled and orders have tripled, suggesting that early adopters are finding enough value to keep coming back. ## The GPU cost problem nobody wants to talk about The leaked planning documents suggest internal scrutiny around AI model expenses and inference costs is intensifying. Moonraker being flagged as the highest-cost Alexa+ initiative means it will likely face significant pressure to demonstrate returns. Nvidia continues to be the primary beneficiary of the AI infrastructure buildout, with projects like Moonraker requiring hundreds of its GPUs. **Disclosure:** This article was edited by Editorial Team. For more information on how we create and review content, see our [Editorial Policy](https://cryptobriefing.com/editorial-policy/).