Amazon’s AI assistant can now spot fake emails from the company

Amazon has introduced a new feature for its Alexa for Shopping AI assistant that can verify whether emails, text messages, or phone calls claiming to be from Amazon are genuine. The assistant compares the message against a record of every message Amazon has sent and analyzes its contents, formatting, and sender, confirming authenticity only when it is 'completely certain.' If a message is not from Amazon, it instructs customers to check orders in the app and contact Amazon support.

Amazon is trying to combat impersonation scams with a new feature https://www.aboutamazon.com/news/retail/how-to-verify-amazon-messages-alexa-for-shopping that allows you to use its AI assistant to determine whether an email, text message, or phone call actually came from the company. With the update, you can ask Alexa for Shopping /ai-artificial-intelligence/929457/amazon-announces-alexa-for-shopping-ai-assistant-rufus about a message you received, and it will use AI to compare it “against a record of every message Amazon has sent,” while also analyzing its contents, formatting, and the sender. Amazon’s AI assistant can now spot fake emails from the company Alexa for Shopping can compare the message you received ‘against a record of every message Amazon has sent.’ Alexa for Shopping can compare the message you received ‘against a record of every message Amazon has sent.’ As noted by Amazon, the assistant will only confirm that a message is real if it’s “completely certain.” An example shared by Amazon shows a customer asking, “Did Amazon just text me an OTP from 98626? Message came around 4:50pm.” Alexa for Shopping responds by confirming that Amazon actually did send the message, saying, “This was a genuine One Time Password from Amazon.” If Alexa for Shopping determines a message isn’t from Amazon, it will instruct customers to check their orders in the app and contact Amazon’s support team directly. The company launched a similar feature earlier this year that lets you forward suspicious messages to “verify@amazon.com” to check if they’re real. This isn’t the only recent update Amazon has launched for Alexa for Shopping, as it added an “Update Me When” feature that can now help you track new product releases as well https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant . Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates. Most Popular - Sonos introduces new headphones, soundbar, and software in its biggest announcement in years - Dyson made a camera-equipped toothbrush that flosses for you - GoPro has been acquired and is getting into ‘defense, government, robotics and aerospace’ - Is this the future of America? - The rise of AI ‘civilizations’ and the fall of corporate responsibility