# Amazon’s AI assistant can now spot fake emails from the company > Source: > Published: 2026-09-02 17:52:56+00:00 Amazon is trying to combat impersonation scams [with a new feature](https://www.aboutamazon.com/news/retail/how-to-verify-amazon-messages-alexa-for-shopping) that allows you to use its AI assistant to determine whether an email, text message, or phone call actually came from the company. With the update, you can [ask Alexa for Shopping](/ai-artificial-intelligence/929457/amazon-announces-alexa-for-shopping-ai-assistant-rufus) about a message you received, and it will use AI to compare it “against a record of every message Amazon has sent,” while also analyzing its contents, formatting, and the sender. # Amazon’s AI assistant can now spot fake emails from the company Alexa for Shopping can compare the message you received ‘against a record of every message Amazon has sent.’ Alexa for Shopping can compare the message you received ‘against a record of every message Amazon has sent.’ As noted by Amazon, the assistant will only confirm that a message is real if it’s “completely certain.” An example shared by Amazon shows a customer asking, “Did Amazon just text me an OTP from 98626? Message came around 4:50pm.” Alexa for Shopping responds by confirming that Amazon actually did send the message, saying, “This was a genuine One Time Password from Amazon.” If Alexa for Shopping determines a message isn’t from Amazon, it will instruct customers to check their orders in the app and contact Amazon’s support team directly. The company launched a similar feature earlier this year that lets you forward suspicious messages to “verify@amazon.com” to check if they’re real. This isn’t the only recent update Amazon has launched for Alexa for Shopping, as it added an “Update Me When” feature that can now [help you track new product releases as well](https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant). **Follow topics and authors** from this story to see more like this in your personalized homepage feed and to receive email updates. ## Most Popular - Sonos introduces new headphones, soundbar, and software in its biggest announcement in years - Dyson made a camera-equipped toothbrush that flosses for you - GoPro has been acquired and is getting into ‘defense, government, robotics and aerospace’ - Is this the future of America? - The rise of AI ‘civilizations’ and the fall of corporate responsibility