Amazon Prime Day total online spending beats estimate on day one

Online spending across all US retailers hit $8.3 billion on the first day of Amazon Prime Day, beating Adobe's estimate of $7.9 billion. Adobe expects total online spending to reach $26.3 billion over the four-day event, up 9% from last year. Competitors Walmart and Target held overlapping promotions, boosting overall web traffic and shopping.

Getting your Trinity Audio //trinityaudio.ai player ready... By Spencer Soper, Bloomberg Online spending across all retailers in the US hit $8.3 billion on the first day of Amazon.com Inc.’s annual Prime Day sale https://www.mercurynews.com/2026/06/22/amazon-prime-day-spending-rise/ , according to Adobe Inc., beating the firm’s earlier estimate of $7.9 billion. Adobe, which tracks visits to retail websites, expects total online spending to reach $26.3 billion over the four-day event, up 9% from last year’s promotion that was held in July. Competitors such as Walmart Inc. and Target Corp. scheduled overlapping promotions, boosting traffic and shopping across the web. The closely watched event offers clues about the health of consumers and their willingness to spend. Shoppers snatched up deals on electronics, appliances, tools and home & garden products on the first day, according to Adobe. Everyday essentials were also strong sellers, the firm said. More stories like this are available on bloomberg.com https://www.bloomberg.com ©2026 Bloomberg L.P.