# Amazon Makes Alexa+ Free on Fire TV Devices, Dropping the Subscription Requirement > Source: > Published: 2026-08-20 08:06:47+00:00 # Amazon Makes Alexa+ Free on Fire TV Devices, Dropping the Subscription Requirement [Amazon](https://www.ghacks.net/category/companies/amazon/) is now offering Alexa+ at no cost on Fire TV devices, so users no longer need a Prime or Alexa+ subscription to access the AI assistant. The update is rolling out first to US customers with supported devices, such as Fire TV Sticks, Fire TV Cube, Ember TVs, and select models from Hisense and Panasonic. Amazon says it plans to expand support to more hardware and countries. The feature is enabled automatically. Alexa+ normally starts at $20 per month, while Prime starts at $139 per year. ## What Alexa+ Adds to Fire TV and Why Amazon Made It Free Alexa+ brings more conversational controls to Fire TV and smart home devices, similar to recent updates from competitors. Users can ask follow-up questions about an actor or adjust smart home settings like dimming the lights for a movie without needing precise commands. This reduces the need to check a phone or find the right phrasing. Some features, such as Alexa Routines and advanced smart home automation, still require a Prime or Alexa+ subscription. Engadget points out that making Alexa+ free on Fire TV is unexpected, since it could have been used to encourage subscriptions. The move appears to be driven by competition. Most of Amazon's main competitors already provide similar AI features at no extra cost or plan to do so soon. Android TVs started receiving Gemini last fall, Roku updated its voice assistant around the same time, and Apple is expected to add an improved Siri AI to Apple TV 4K later this year. Engadget suggests that charging extra for Alexa+ could make it easier for users to switch to other platforms. By making Alexa+ free, Amazon may encourage users to stay with its hardware, even if they use other streaming services. ### Availability Alexa+ is now available at no cost on supported Fire TV devices for US customers, with no setup needed. Amazon has not shared a full list of supported devices or a timeline for expanding to other countries. There is no confirmed date for availability outside the US.