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Amazon calls for ‘rigorous testing’ as AI safety concerns mount

Amazon called for "rigorous testing and strong safeguards" before new AI models are released, with an Amazon spokesperson saying "We don't see it as a choice between progress and safety," but the company stopped short of backing industry calls to slow AI development. The stance follows Anthropic chief executive Dario Amodei's call for the industry to slow the pace of development, which was backed by leaders at OpenAI, xAI, Google DeepMind and Microsoft. Amazon develops its own models through Amazon Web Services and its artificial general intelligence division, powers products including the Alexa voice assistant, and offers models from multiple AI firms through its Bedrock platform.

by read2 min views1 publishedSep 18, 2026
Amazon calls for ‘rigorous testing’ as AI safety concerns mount
Image: Retailgazette (auto-discovered)

Amazon has waded into the growing debate over artificial intelligence safety, calling for “rigorous testing” and stronger safeguards before new AI models are released.

It said developers should only launch models once they are safe and fully tested, but stopped short of backing calls for the industry to slow the pace of AI development.

An Amazon spokesperson said: “We don’t see it as a choice between progress and safety,” adding that models should undergo “rigorous testing and strong safeguards” before release.

They said said Amazon believed the technology industry should work alongside governments to develop appropriate protections as increasingly powerful AI systems are rolled out.

Amazon’s comments follow widespread calls from some of the biggest names in AI for a more measured approach to development amid mounting concerns about the risks posed by increasingly autonomous models.

Leaders at OpenAI, xAI, Google DeepMind and Microsoft have backed a more cautious approach after Anthropic chief executive Dario Amodei called for the industry to slow the pace of development.

Amazon, however, has not said it will support similar measures, arguing instead that progress and safety can be pursued alongside one another.

The debate is particularly significant for Amazon as it ramps up investment in AI across both its retail and technology businesses.

The group develops its own AI models through Amazon Web Services and its artificial general intelligence division, with the technology helping to power products including its Alexa voice assistant.

Its AWS business is also a major infrastructure provider to AI companies, while its Bedrock platform gives businesses access to models developed by a range of AI firms.

Amazon had until now largely stayed out of the wider debate over the potential risks of advanced AI, as technology companies face growing pressure to set out how they plan to balance rapid innovation with safety.

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