# Alexa+ Is Now Free on Fire TV Devices: Here's What the AI Tool Can Do For You

> Source: <https://uk.pcmag.com/media-streaming-devices/166819/alexa-is-now-free-on-fire-tv-devices-heres-what-the-ai-tool-can-do-for-you>
> Published: 2026-08-20 10:00:58+00:00

The upgraded AI assistant is now available, even without a Prime subscription. Just describe what you're in the mood to watch, and it will pull relevant recommendations.

Amazon is making its AI-powered assistant, Alexa+, available for free on all eligible Fire TV devices in the US.

Alexa+ is a smarter version of the older Alexa assistant Amazon launched earlier this year via compatible devices, a