AI’s ‘cookie banner’ moment: EU labels come for the bots

The European Union has introduced new regulations requiring companies to label chatbots, deepfakes, and AI-generated marketing material, marking a significant step in AI transparency. The rules, reported by the Financial Times, aim to inform users when they interact with AI systems, similar to cookie consent banners. This move is part of the EU's broader AI Act, which seeks to establish clear guidelines for AI deployment across member states.