​AI Will Not Monetize Itself, Your Entitlement Model Will Decide What Revenue You Capture Forbes Councils Member Rishi Katdare argues that AI will not automatically generate revenue and that companies must adopt the right entitlement model to capture value from AI investments. He warns that short-term decisions can undermine long-term business defensibility. AI Will Not Monetize Itself, Your Entitlement Model Will Decide What Revenue You Capture By Rishi Katdare, Forbes Councils MemberSource: Forbes Innovation https://www.forbes.com/innovation/ A decision that helped one quarter was making the business harder to defend in every quarter after it. A decision that helped one quarter was making the business harder to defend in every quarter after it. Get AI news in your inbox Daily digest of what matters in AI.