{"slug": "ai-will-not-monetize-itself-your-entitlement-model-will-decide-what-revenue-you", "title": "​AI Will Not Monetize Itself, Your Entitlement Model Will Decide What Revenue You Capture", "summary": "Forbes Councils Member Rishi Katdare argues that AI will not automatically generate revenue and that companies must adopt the right entitlement model to capture value from AI investments. He warns that short-term decisions can undermine long-term business defensibility.", "body_md": "# AI Will Not Monetize Itself, Your Entitlement Model Will Decide What Revenue You Capture\n\nBy Rishi Katdare, Forbes Councils MemberSource:\n\n[Forbes Innovation](https://www.forbes.com/innovation/)A decision that helped one quarter was making the business harder to defend in every quarter after it.\n\nA decision that helped one quarter was making the business harder to defend in every quarter after it.\n\nGet AI news in your inbox\n\nDaily digest of what matters in AI.", "url": "https://wpnews.pro/news/ai-will-not-monetize-itself-your-entitlement-model-will-decide-what-revenue-you", "canonical_source": "https://www.machinebrief.com/news/ai-will-not-monetize-itself-your-entitlement-model-will-deci-wy5p", "published_at": "2026-07-01 14:30:00+00:00", "updated_at": "2026-07-01 16:03:39.080172+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products", "ai-ethics"], "entities": ["Rishi Katdare", "Forbes"], "alternates": {"html": "https://wpnews.pro/news/ai-will-not-monetize-itself-your-entitlement-model-will-decide-what-revenue-you", "markdown": "https://wpnews.pro/news/ai-will-not-monetize-itself-your-entitlement-model-will-decide-what-revenue-you.md", "text": "https://wpnews.pro/news/ai-will-not-monetize-itself-your-entitlement-model-will-decide-what-revenue-you.txt", "jsonld": "https://wpnews.pro/news/ai-will-not-monetize-itself-your-entitlement-model-will-decide-what-revenue-you.jsonld"}}