# AI video market has bounced back from Sora's false start

> Source: <https://the-decoder.com/ai-video-market-has-bounced-back-from-soras-false-start/>
> Published: 2026-08-17 13:29:01+00:00

AI production companies like Promise are setting up shop around Hollywood's historic studios, using real-time backgrounds and other AI tools to cut film costs. Netflix already uses AI in 300 of its 1,000 titles, and the startup Higgsfield now carries a $5.4 billion valuation. What was once a tech demo has grown into its own industry, complete with valuations, job titles, and fights over who gets a cut.

The article [AI video market has bounced back from Sora's false start](https://the-decoder.com/ai-video-market-has-bounced-back-from-soras-false-start/) appeared first on [The Decoder](https://the-decoder.com).