{"slug": "ai-video-market-has-bounced-back-from-sora-s-false-start", "title": "AI video market has bounced back from Sora's false start", "summary": "AI video production has rebounded from the disappointment of OpenAI's Sora, with companies like Promise setting up near Hollywood studios and Netflix using AI in 300 of its 1,000 titles. Higgsfield, an AI video startup, now carries a $5.4 billion valuation, signaling the industry's growth into a mature market with its own valuations and job roles.", "body_md": "AI production companies like Promise are setting up shop around Hollywood's historic studios, using real-time backgrounds and other AI tools to cut film costs. Netflix already uses AI in 300 of its 1,000 titles, and the startup Higgsfield now carries a $5.4 billion valuation. What was once a tech demo has grown into its own industry, complete with valuations, job titles, and fights over who gets a cut.\n\nThe article [AI video market has bounced back from Sora's false start](https://the-decoder.com/ai-video-market-has-bounced-back-from-soras-false-start/) appeared first on [The Decoder](https://the-decoder.com).", "url": "https://wpnews.pro/news/ai-video-market-has-bounced-back-from-sora-s-false-start", "canonical_source": "https://the-decoder.com/ai-video-market-has-bounced-back-from-soras-false-start/", "published_at": "2026-08-17 13:29:01+00:00", "updated_at": "2026-08-17 13:44:27.821077+00:00", "lang": "en", "topics": ["generative-ai", "ai-startups", "ai-products"], "entities": ["Promise", "Netflix", "Higgsfield", "OpenAI", "Sora", "Hollywood"], "alternates": {"html": "https://wpnews.pro/news/ai-video-market-has-bounced-back-from-sora-s-false-start", "markdown": "https://wpnews.pro/news/ai-video-market-has-bounced-back-from-sora-s-false-start.md", "text": "https://wpnews.pro/news/ai-video-market-has-bounced-back-from-sora-s-false-start.txt", "jsonld": "https://wpnews.pro/news/ai-video-market-has-bounced-back-from-sora-s-false-start.jsonld"}}