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[ARTICLE · art-45477] src=businessinsider.com ↗ pub= topic=artificial-intelligence verified=true sentiment=↑ positive

AI tools can give CMOs time to focus on taste and judgment, says Reddit's Jim Squires

Reddit CMO Jim Squires said at the 2026 Cannes International Festival of Creativity that AI productivity gains can free up marketers to focus on human judgment and taste, as the CMO role evolves from managing outputs to driving business growth.

read1 min views1 publishedJun 30, 2026
AI tools can give CMOs time to focus on taste and judgment, says Reddit's Jim Squires
Image: Businessinsider (auto-discovered)

"The CMO role has evolved from managing marketing outputs to truly driving business relevance and business growth for your company," said Jim Squires, chief marketing officer at Reddit, who spoke to CMO Insider at the 2026 Cannes International Festival of Creativity.

Squires said that AI productivity gains can help open up more time for marketers to focus on "the things that matter, the human judgment, the taste, the decision-making that is so critical."

More from CMO Insider #

"The CMO role has evolved from managing marketing outputs to truly driving business relevance and business growth for your company," said Jim Squires, chief marketing officer at Reddit, who spoke to CMO Insider at the 2026 Cannes International Festival of Creativity.

Squires said that AI productivity gains can help open up more time for marketers to focus on "the things that matter, the human judgment, the taste, the decision-making that is so critical."

source & further reading
businessinsider.com — original article Mark Zuckerberg says he doesn't buy the anxiety about AI-related job displacement Ancestry has spent decades digitizing family records. AI is helping speed it up. OpenAI teases a new device for vibe coders that looks like a mini keyboard
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