AI Token Spend Is Rising, But Measuring Value Remains Challenging Spending on AI tokens is expected to rise, yet many organizations still struggle to measure the value of their AI investments, according to a Forbes report by Tim Keary. The report highlights the challenge of quantifying returns in the context of 'tokenmaxxing,' where companies increase token usage without clear metrics for success. AI Token Spend Is Rising, But Measuring Value Remains Challenging By Tim Keary, ContributorSource: Forbes Innovation https://www.forbes.com/innovation/ Spending on AI tokens is expected to increase, but many organizations are still struggling to measure value, particularly in the wake of tokenmaxxing. Get AI news in your inbox Daily digest of what matters in AI.