# AI Token Spend Is Rising, But Measuring Value Remains Challenging > Source: > Published: 2026-08-18 17:21:43+00:00 # AI Token Spend Is Rising, But Measuring Value Remains Challenging By Tim Keary, ContributorSource: [Forbes Innovation](https://www.forbes.com/innovation/)Spending on AI tokens is expected to increase, but many organizations are still struggling to measure value, particularly in the wake of tokenmaxxing. Get AI news in your inbox Daily digest of what matters in AI.