AI shopping agents aren't ready to buy on your behalf, study finds

A study from the Wharton School found that AI shopping agents are unreliable for making purchases, with product selections shifting by up to 99 percentage points when a single external source like Wirecutter was introduced, and even the order of identical information altering outcomes.

Letting an AI do your shopping might not get you the best deal. Researchers at the Wharton School show how erratic AI shopping agents really are: a single external source like Wirecutter shifted product picks by up to 99 percentage points, and even changing the order of identical information altered the outcome. The article AI shopping agents aren't ready to buy on your behalf, study finds https://the-decoder.com/ai-shopping-agents-arent-ready-to-buy-on-your-behalf-study-finds/ appeared first on The Decoder https://the-decoder.com .