01
What is SEO competitor analysis?
Stop guessing. Start reading the scoreboard.
SEO competitor analysis is the process of studying the websites that outrank you in organic search and identifying why they win. Rather than guessing which keywords to target or which pages to create, you examine what already works for the sites competing for your audience: the topics driving their organic traffic, the queries where they hold top positions, and the search demand they capture that you don't. The output is a clear picture of where your rivals are strong, where they're soft, and where realistic ranking opportunities exist.
source & further reading
usefox.co — original article