AI's Hidden Cost: Why Token Spend Demands Leadership Attention Forbes Councils Member Prashanthi Nuthi argues that token spend is a hidden cost in AI that demands leadership attention, urging a shift from selecting the smartest model to the most appropriate one. AI's Hidden Cost: Why Token Spend Demands Leadership Attention By Prashanthi Nuthi, Forbes Councils MemberSource: Forbes Innovation https://www.forbes.com/innovation/ The leadership conversation should shift from selecting the smartest model to selecting the most appropriate model. Get AI news in your inbox Daily digest of what matters in AI.