# AI's Hidden Cost: Why Token Spend Demands Leadership Attention

> Source: <https://www.machinebrief.com/news/ais-hidden-cost-why-token-spend-demands-leadership-attention-s0a0>
> Published: 2026-07-24 12:30:00+00:00

# AI's Hidden Cost: Why Token Spend Demands Leadership Attention

By Prashanthi Nuthi, Forbes Councils MemberSource:

[Forbes Innovation](https://www.forbes.com/innovation/)The leadership conversation should shift from selecting the smartest model to selecting the most appropriate model.

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