This past week I was thinking about the effect the proliferation of AI is was having on page builders. I saw the article WordPress Market Share Declines For Six Months In A Row reposted on LinkedIn. My immediate thought was that AI chatbots and coding agents were steering folks to static hosting.
Both GitHub and Cloudflare’s pages products have a free tier that would more than cover most people’s needs. Also, Git is an interface that agents know very well. Anecdotally, Vercel seems to be a popular choice for obviously AI created pages.
I did a search on BuiltWith.com, a site that tracks usage of various tech on publicly available ip addresses. To my surprise, WordPress is losing share, but not active sites.
I attribute the slight retreat that WordPress has in the middle of 2025 to be related to it’s creator having an increasingly public and intense freakout over WPEngine’s relationship to the opensource project.
So I took a look at some other popular site builders, they aren’t losing active sites either.
Maybe this is an example of induced demand. Chat based LLMs made technology a little more accessible, folks have something guiding them through the process and they are more likely to create sites.
Even though everyone has a range in there kitchen, some times you just want to cook, maybe technology is similar.