AI Is Telling Every Brand's Story. Here's How Companies Are Shaping It

Companies are increasingly using AI to shape and manage their brand narratives, with CMOs turning to AI engines for market storytelling. The technology enables brands to craft consistent, data-driven stories across channels, raising questions about authenticity and control.

AI Is Telling Every Brand's Story. Here's How Companies Are Shaping It By Gary Drenik, ContributorSource: Forbes Innovation https://www.forbes.com/innovation/ When a global technology company was looking for a way to manage its narrative in the market, its CMO didn't start with a Google search. He asked an AI engine. When a global technology company was looking for a way to manage its narrative in the market, its CMO didn't start with a Google search. He asked an AI engine. Get AI news in your inbox Daily digest of what matters in AI.