# AI Is Telling Every Brand's Story. Here's How Companies Are Shaping It > Source: > Published: 2026-07-09 14:02:27+00:00 # AI Is Telling Every Brand's Story. Here's How Companies Are Shaping It By Gary Drenik, ContributorSource: [Forbes Innovation](https://www.forbes.com/innovation/)When a global technology company was looking for a way to manage its narrative in the market, its CMO didn't start with a Google search. He asked an AI engine. When a global technology company was looking for a way to manage its narrative in the market, its CMO didn't start with a Google search. He asked an AI engine. Get AI news in your inbox Daily digest of what matters in AI.